7 MINUTES
2022 (full video)
Dedicated to W.J.T. Mitchell
“Italian museum uses cameras to track how visitors engage with Art – A new A.I. system hopes to help curators determine artworks’ “attraction value” and optimize gallery layouts”.
Published by Smithsonian Magazine, August 2021
There is much discussion about the museums’ role under contemporary conditions. Although such questioning is posited as the urgency to connect with new social values, true stress is driven by the need to meet the demands of the attention economy, datafication universals and the ideology of productivity.
The museums’ stress contaminates the conception, production, collection, and exhibition of the works of art themselves.